The makers of the Monopoly Board Game recently made an astonishing decision to do away with some of the long time tokens of the game: the thimble, the boot, and the wheelbarrow. These tokens have been a part of the game for over 60 years! In lieu of these historic icons, monopoly has introduced the new animal icons: the penguin, a rubber ducky and a T-Rex...in gold, no less!
Many long time monopoly fans are outraged by the changes. However, Hasbro obviously didn’t make these latest changes to a historical icon for the benefit of its CURRENT fans. They made the decision for their POTENTIAL NEW customers. Board Games, in general, have become a thing of the past for many kids today. Hasbro realized it had to make a decision: Die a quiet, slow, death while pleasing its loyal fans, or shake things up, and make some changes that would get everyone talking about monopoly again. So far the plan has worked! The game has been featured within the last week on ABC, NBC, CBS, CNN, and written about in The Wall Street Journal, The New York Times, and many other publications.
Hats of to Hasbro for taking a risk and choosing to make decisions based on who they might REACH rather than who they might LOSE. That’s something many churches could learn from Monopoly.