Why Your Vision Statement is Overrated


Vision statements are a dime a dozen as far as I’m concerned. Everyone these days has a vision statement. At the end of the day, however, a vision statement is just a statement. It has no life on its own. It cannot, nor will it ever, energize, unify, or align an organization. This task falls to the leader. A vision statement is only as strong as the leader is. Vision is only as clear as the leader is. Vision is only as compelling as a leader makes it. A vision is stewarded and sustained by a leader.

 A vision serves one purpose: It defines why we exist. Being mean about the vision requires that we answer one question at the outset: “Why are we here?” That’s really all we need to know in the beginning. Let’s not cloud the issue with any other discussions until we can answer that one. If we’re fortunate, we’ll be able to get our organizations rallied and unified around that one thing. The vision is our goal. The vision is our bull’s-eye. Let’s keep it simple. Being mean about the vision is about keeping our organization so focused on the goal that people are willing to sacrifice for it. If we get that right, everything else will fall in place. Having a vision statement is just a small slice of the pie.

It’s one thing to say we have a vision. It’s another thing to live it out.

 That’s where being mean about the vision begins! 

Adapted from Be Mean About The Vision: Relentless Protecting What Really Matters